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MEDIA INTERVIEW TIPS AND TECHNIQUES:

Unless you spend your day deftly dodging media bullets, it is unlikely that you have cultivated the thought processes and automatic responses best suited for the hot lights of media scrutiny.

We are quick to remind our clients that a media interview is not a conversation; it's a ritual. Many unwritten rules of decorum govern the process. 

Here are a couple of examples:

DO understand your public relations objectives and communications priorities for any given interview situation. A skillful interview subject should be able to briefly answer the reporter’s question and then bridge the interview toward discussion of your own priorities. (e.g. Objective: "We want the media to view us as the market leader in the business of...")

DON’T allow the reporter to compare you or your organization to anyone/anything else. It is an old trick to create controversy through comparisons. Challenge every effort to put words in your mouth.

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Email: dobbs@newslike.com